In marketing, it’s not what you do, it’s what your target audience sees you do that determines your marketing’s effectiveness. Often, in our initial discovery meetings, our clients say they already do multichannel marketing.

Ok, full disclosure, a successful marketing effort is full of activities, but they are part of a much larger effort – each activity building on the one before, or below,…

For many of our clients, choosing the best marketing channels seems like a very daunting task. How do you choose between direct mail, YouTube video ads, remarketing, Google search engine…