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marketing insights
Mail Expertise to Market Your Message.
Put our mailing expertise to work for your business.
Ironside offers cost-effective, wide-spread and expedient mailing services right from our Vero Beach factory floor. We ensure that the content, composition, frequency and—most importantly — the precision targeting of your direct mail reaches the customers you need to increase your results.
Precision Mail Marketing
TARGETED MAIL LIST CREATION means identifying your perfect customer has never been easier. Effective mailing lists are derived from geographic and demographic characteristics of a campaign’s intended target. At Ironside, we source our mailing lists from the largest and most comprehensive consumer and business mailing databases in the United States. The path to better ROI on mail marketing campaigns starts with Ironside.
TIP:
Eye Magnet words like announcing, introducing, new, now and free have been scientifically proven to attract above average readership. Effect words like "because" gives people a reason to take action.
The more specific the mailing list, the better.
A good rule of thumb is the more targeted the mailing list, the better. Consider the geography, demographics and specific qualities – homeowners, parents, pet owners, traveler – that best fit your target audience.
Microtarget
The perfect message for one person might not be effective for another. Ironside’s dynamic printing tools allow you to create multiple direct mail campaigns geared toward the different qualities of your target audience.
Sometimes a Sledgehammer is the Perfect Tool
EVERY DOOR DIRECT MAIL has become the ultimate marketing platform, providing marketing saturation of a neighborhood, community or zip code. At Ironside, we effectively combine EDDM distribution with efficient design and manufacturing techniques turning your mail campaign into a precisely orchestrated and executed market communications channel.
Don't Pay Full Retail
AS A USPS AUTHORIZED MAIL PROVIDER we can turn a $0.50 postage stamp into a $0.15 stamp. Using our intimate understanding of how the internal processes of the USPS work, we make sure our clients get maximum savings on all of their direct mail marketing investments. This includes using saturation discounts, walk sequence submissions, SCF and DDU drop off discounts. And all of this is managed, planned and executed under one roof with one company.
TIP:
Think it through to the end before you begin: When designing for direct mail, well-planned sizes and quantities can cut total cost up to 50%.
Managing Multiple Location Marketing
WITH OUR PARTNERSHIP PORTALS we transform our clients’ marketing and collateral fulfillment efforts into finely tuned opportunity development programs. Are you a real estate brokerage looking to empower your agents with customized direct mail templates? How about a corporate headquarters looking to create brand consistency across multiple locations? Ironside’s custom designed and supported web storefronts turn chaos into order, leading to growth and profit for our clients.