Vero Beach's
Digital Advertising Experts
Digital Advertising
Your Ads Delivered to the Right Audience
Depending on the type of service or product you offer, we may advise a strong social media campaign, programmatic campaign, a search engine advertising campaign or a combination of these approaches. From there, our program managers will determine the type of medium – banner ads and/or video – that will best deliver your message.
When you choose to work with Ironside for your digital marketing, you will be working directly with our in-house team of marketing experts. Not only will you be receiving reports and discussing strategy with a real person, but your business will benefit from our years of experience in understanding the local market dynamics.
Digital Advertising
Your Ads Delivered to the Right Audience
Depending on the type of service or product you offer, we may advise a strong social media campaign, programmatic campaign, a search engine advertising campaign or a combination of these approaches. From there, our program managers will determine the type of medium – banner ads and/or video – that will best deliver your message.
When you choose to work with Ironside for your digital marketing, you will be working directly with our in-house team of marketing experts. Not only will you be receiving reports and discussing strategy with a real person, but your business will benefit from our years of experience in understanding the local market dynamics.
The benefits of digital advertising are many:
- It’s relatively inexpensive compared to other mediums (average $.02 per impression banner / $.04 per impression video).
- It’s incredibly responsive and can be adjusted within minutes.
- Detailed targeting allows business to only spend on relevant consumers.
- Businesses are provided with robust amount of data to gauge effectiveness – not only will you know how many people saw your ad, but the viewer’s demographics, which ad they saw, if they clicked, and ultimately if they converted.
- Ads can be tailored to fit a viewer’s unique profile or exploration path.
Our Certified Partnerships
DIGITAL TARGETING CAPABILITIES
While the targeting capabilities for digital advertising are robust, majority of digital advertising falls into one of the below targeting categories.
Targeted Advertising
Targeted advertising allows a business to targeting individuals based on demographics such as gender, zip code, age or income. These targeted campaigns are ideal for brand awareness and building a name in the marketplace. A targeted advertising approach would work well for a semi-board campaign such as restaurant wanting to reach those within a 5-mile radius of their location, or a more precise target such as a luxury home furnishings store wanting to reach females ages 40+ in the top 20% of income levels.
Consumer Intent Advertising
Consumer intent ads are targeted based off your target’s behaviors. For example, if you have a pool servicing company, you’ll likely want to leverage consumer intent advertising by targeting individuals that have shown previous web interest in pool cleaning products or pool servicing companies.
Geofencing
Targeting at a household level, geofence targeting is ideal for those with a known customer base or when trying to reach a very specific list of individuals – it also pairs well with direct mail advertising. For example, a car company wants to reach those who make over $100k per year and have not purchased or leased a new car in the last 5 years. Ironside will help them develop a list of targets, run a robust video and banner campaign to build product awareness and follow up with a direct mail piece as an invite for trial.
Search Engine Marketing Advertising
Most people know search engine marketing as pay per click. This advertising method leverages a bidding system for specific keywords in order to have your business appear higher in Google search results, leading to more click, phone calls, and conversions. Search is not for everyone but does work well for service-related industries.
Retargeting Advertising
Have you ever visited a website and then see advertisements for the product you were just looking at? You have been retargeted! The website uses a cookie for each user that visits the website. When the visitor leaves, a retargeting campaign would deliver ads to this user at a higher frequency.
