Luxury Brand Experience for a Private Club

Grand Harbor is a special club in Vero Beach that went through a tremendous transformation in 2020. With new ownership and a focus on becoming the best private club on the Treasure Coast, Grand Harbor leadership engaged Ironside to help reshape their brand perception in the market. A brand awareness campaign launched with a focus on a simple message: “Experience Grand Harbor” – an invitation to be part of a membership like no other. Focused on connection and curated service, short 15-sec video ads highlight the club, drive memberships, and shape perception.

Our work for Grand Harbor over the years spans digital marketing, event support, video production, brand strategy, print brochures, direct mail, email campaigns, website and more. Everything we do it focused on reinforcing Grand Harbor’s brand as a premier private club, giving both prospects and current members a cohesive elevated brand experience across every touchpoint.