We’ve put together some of our most frequently asked questions to help you understand the power of this valuable marketing tool.

WHAT IS MULTI-CHANNEL MARKETING?

Simply put, multi-channel marketing is positioning your brand in front of your target customer across multiple platforms. Direct mail, internet display advertising, billboards, magazines, community events, video ads, social media, email, the list goes on.

WHY BOTHER WITH MULTI-CHANNEL?

By strategically placing your brand where your customers live, play, work and shop you’re not only building brand recognition, but also cementing the impression of expertise and trust.

HOW DO I CHOOSE WHICH MARKETING CHANNELS ARE RIGHT FOR MY COMPANY?

Well, you could blanket your message across every platform hoping to generate leads, but your ROI would be downright scary. A better approach is to perform a detailed analysis of your current and prospective customer base; only after you’ve identified your ideal customer should you begin selecting the marketing channels to best reach them.

HOW DO I CHOOSE WHICH MARKETING CHANNELS ARE RIGHT FOR MY COMPANY?

You’re browsing the internet and see an ad for a new house offered by a local realtor, you click to check it out, but you’re not in the market to buy right now, so you move on. A few days later while scrolling your social media feed, what do you see? A different listing from the same realtor. Wow, they must be good. Later that month you get a post card from that same realtor, by now, their name is synonymous with real estate. Continue this process for a few more days, months, or years – and now it’s time. You need a realtor. You want someone who’s good, who you can trust, who is familiar with your area. Who do you call? That realtor you first “met” through that internet ad all those impressions ago.

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