CASE STUDY: THE WELL LAB
Elevating Awareness for a High-End Wellness Experience
Digital Advertising | Video Marketing | Digital Advertising | Search Engine Marketing
OUR STRATEGY
Launching a new business takes courage—and strategic marketing to connect with the right audience. Ironside partnered with The Well Lab to help this boutique wellness and recovery center in Vero Beach find its footing and stand out in a competitive market. Through targeted digital campaigns, engaging video content, and strategic branding, we built awareness that resonated with their audience. The results? A thriving client base and a stellar reputation that reflects their 5-star Google reviews.
DIGITAL ADVERTISING
Reaching the Right Audience, the Right Way
We crafted programmatic pre-roll video ads to reach high-net-worth individuals in Vero Beach seeking a personalized fitness and recovery experience. By leveraging precision targeting, we introduced The Well Lab’s unique offerings to the ideal audience, driving awareness and building a loyal customer base.
VIDEO MARKETING
Bringing a Vision to Life
At the heart of The Well Lab’s marketing efforts was a brand story video, created to share Kristie Wallace’s passion and vision for a different kind of gym. The video showcased the center’s focus on wellness, recovery, and personalized care—giving potential clients an authentic understanding of what makes The Well Lab special. From the thoughtful storytelling to animating their logo for an elevated brand feel, every detail of the video marketing reflected the premium experience The Well Lab provides.
SEARCH ENGINE MARKETING
Standing Out Online
To help The Well Lab compete with local fitness and wellness options, we ran a search engine marketing campaign with carefully chosen keywords. This not only increased visibility but also positioned The Well Lab as the go-to wellness destination for clients looking for personal training and recovery services in Vero Beach.
Are you ready for Ironside?
Whether you’re launching a new business or expanding your reach, Ironside has the tools to amplify your message. Let us help you connect with your audience and achieve your goals—one smart strategy at a time.
