Transforming a Mission to Inspire Change

When the Substance Awareness Center needed a complete transformation, Ironside stepped in to create a bold new identity: Thrive. This comprehensive rebrand not only gave the organization a fresh look but also redefined how it communicates its mission to the community.

In record time, we developed a donor-focused website designed to inspire action, increase donations, and support Thrive’s critical work in substance misuse prevention and recovery services. Paired with targeted direct mail and digital campaigns, the rebrand is helping Thrive reach donors more effectively and foster deeper connections with its supporters.

Thrive’s new identity reflects its mission to help individuals and families overcome substance misuse and build brighter futures. It’s a brand that speaks to hope, resilience, and transformation—and Ironside is proud to have played a part in making it a reality.