When done well, the ROI for direct mail marketing far surpasses traditional publication marketing with a negligible cost difference. Our mailing experts have pulled together some of their best strategies to make direct mail marketing work for your business.

BUILD A QUALITY LIST

No matter how beautiful your design or clever your messaging, your campaign will falter if your audience isn’t targeted correctly. Start by performing an analysis of your current customer base or your ideal target consumer – look at the basic demographics but also dig deeper. Are they pet owners, what credit cards do they use, do they own a business? This information can then be used with Ironside’s extensive databases to create a targeted list specifically tailored to your future customers.

FREQUENCY MATTERS, A LOT

While a one-time mailing is perfect for an upcoming event, more frequent mailings are in order for those looking to build brand recognition. Frequent direct mailings ensure you stay on top of mind for your potential customers, so when they need a plumber, realtor, home builder, jeweler, etc. they think of your company first.

APPEARANCE IS EVERYTHING

Your design, messaging and printing should be top-notch. This may be the first interaction a potential customer has with your business, it needs to be exceptional. Use a quality printer, a professional designer, and thoroughly vet your messaging to ensure it’s clear, engaging and effective.

UTILIZE BULK MAIL DISCOUNTS

There are many options to reduce the postage on a direct mail campaign. Sizing, bundling, labeling, and even drop-off point matter. With the proper steps taken, a non-profit post card can be sent out for as little as $0.08 postage each, with a for-profit post card reaching mailboxes for only $0.16 postage each.

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